Once again, when it comes to Brett Favre, something someone claims is absolutely spot-on genuine hillbilly gold turns out to be not so much. Weren't we led to believe the New York Jets made enough money selling Favre jerseys to replicate Manhattan in Watts? And didn't Brett Favre sell enough tickets in the first few days after his signing with the Vikings to create a season ticket waiting list like the Packers?
Funny thing is, none of that should matter. The folks who point to these marketing numbers will also say the money's well spent, because the only thing that counts are wins. Turns out it's pretty much like everything else we've been led to believe about Favre: a fabrication. When compared to the cost of bringing Favre in, it seems the ends don't justify the means on the field. Do I honestly care if Lorenzo sells a handful of jerseys or a few seat licenses? As a Viking fan (which I'm clearly not), I think I would care less. Prove it on the field, buddy. Trouble is, he's been playing for a long time and put up some gawdy numbers on both the plus and minus side of the ball, but he only has one ring. So does Trent Dilfer, for goodness sake. And Jeff Hostetler, Mark Rypien and Brad Johnson (ooooh, low blow, I know, MN fan).
It is still true, however, that The Legendary One single-handedly completed the renovation of Lambeau Field after practice one night using only a pair of pliers, a blowtorch and a portion of Mount Everest.
Not a cost-effective decision
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